Leading Cyprus network operator Cyta has signed a major deal with Telsis to boost the performance, efficiency and flexibility of its SMS messaging network.
A Vodafone partner network, operating under the brand Cytamobile-Vodafone, Cyta is installing the latest generation intelligent SMS Routing system from the services and infrastructure vendor.
Cyta’s senior network director, Dr Aristos Riris, says the network’s key objective is to provide its customers with high quality communications and advanced services that support their business ambitions and improve their quality of life.
“With the latest Telsis messaging system in place, we get an immediate benefit of having state of the art technology of high performance. But more importantly, we will have the option to pick from a range of off-the-shelf business and social SMS services and quickly roll them out.”
Jeff Wilson, Telsis CEO and founder, said: “Cyta is an important operator in the region and we are delighted that it has chosen to upgrade to our new platform which is an enabler for a rich menu of differentiating SMS services and will also provide a firm foundation for seamless evolution of services to new technologies such as IMS and LTE.”
Cyprus Telecommunications Authority (Cyta) is the primary telecommunications provider in Cyprus. Its product portfolio covers the whole spectrum of electronic communications ranging from fixed and mobile telephony to Internet service provision, IPTV and broadband applications. Cyta, through its strategic business unit Cytaglobal, is particularly active in the area of international submarine fibre optic cables, providing wholesale products and services globally, and has established Cyprus as a regional telecommunication hub in the Eastern Mediterranean. Find out more about Cyta and Cytaglobal at:
www.cyta.com.cy - www.cytaglobal.com
The Telsis mission is to enrich people's lives through innovations in communications technology and services. Over 25 years, Telsis has provided tier-1 network operators with flexible infrastructure and compelling services in voice, text and video. From TDM, through IP-based networks to IMS and LTE, Telsis provides evolutionary solutions to match customers' network developments and enable the provision of advanced services today.
Telsis’ portfolio of services is backed by proven engineering skills, system integration expertise, and a deep understanding of human factors, all of which combine in solutions that enable operators to offer their customers exciting and practical services with compelling real-world appeal.
www.telsis.com
Showing posts with label sms. Show all posts
Showing posts with label sms. Show all posts
Wednesday, 18 April 2012
Wednesday, 13 July 2011
New Mobile Marketing module manages SMS campaigns within Aprimo Marketing Studio On Demand
Aprimo® has announced a new Mobile Marketing module for Aprimo Marketing Studio® On Demand (AMS On Demand) that adds tightly integrated text messaging (SMS) capabilities to its campaign management offering.
With the new Mobile Marketing solution, customers can launch SMS campaigns in a few simple steps – create, launch, track and measure – from within their AMS On Demand platform, enabling them to leverage the same segmentation, dialogue and campaign management functions used for other digital marketing channels such as e-mail and microsites.
SMS usage among consumers continues to increase globally. Recent data from the International Telecommunications Union show that the total number of SMS messages sent globally tripled between 2007 and 2010, from an estimated 1.8 billion to a staggering 6.1 billion. Close to 200,000 text messages are now sent every second.
“Mobile has become an increasingly important channel for companies across all industries to reach their customers and prospects,” said Lisa Arthur, Chief Marketing Officer at Aprimo. “Managing everything, including email, social, SMS and offline, from a single platform ensures consistency, guarantees a better overall user experience and gives marketers concrete data that shows how new channels such as mobile are performing.”
SMS campaigns have a wide reach because text messages are accessible on ALL devices and many consumers still prefer the immediacy, brevity and ease of SMS communications. Today, more companies are using SMS to gain new customers, build deeper relationships and create new revenue opportunities through up-selling and cross-selling.
With AMS On Demand Mobile Marketing customers can:
• Run standalone mobile campaigns or integrated multi-channel digital campaigns incorporating SMS
• Launch both inbound and outbound SMS campaigns
• Perform segmentation and deliver triggered dialogs based on SMS content history and/or behavior
• Manage keywords and short codes for interactive marketing to customers and prospects
• Use customizable templates that can be repurposed on-the-fly for more dynamic, timely campaigns
• Choose “quick send” to quickly launch a new campaign
All SMS messaging capabilities are tightly integrated within the familiar AMS On Demand platform. This allows for smooth coordination of SMS text messaging with other digital marketing efforts, including campaign management tools and audience data that are critical to a comprehensive integrated marketing management (IMM) strategy.
Existing Aprimo customers can begin using the new SMS capabilities immediately. For details of the AMS On Demand Mobile Marketing, visit: www.Aprimo.com/SMS
SMS usage among consumers continues to increase globally. Recent data from the International Telecommunications Union show that the total number of SMS messages sent globally tripled between 2007 and 2010, from an estimated 1.8 billion to a staggering 6.1 billion. Close to 200,000 text messages are now sent every second.
“Mobile has become an increasingly important channel for companies across all industries to reach their customers and prospects,” said Lisa Arthur, Chief Marketing Officer at Aprimo. “Managing everything, including email, social, SMS and offline, from a single platform ensures consistency, guarantees a better overall user experience and gives marketers concrete data that shows how new channels such as mobile are performing.”
SMS campaigns have a wide reach because text messages are accessible on ALL devices and many consumers still prefer the immediacy, brevity and ease of SMS communications. Today, more companies are using SMS to gain new customers, build deeper relationships and create new revenue opportunities through up-selling and cross-selling.
With AMS On Demand Mobile Marketing customers can:
• Run standalone mobile campaigns or integrated multi-channel digital campaigns incorporating SMS
• Launch both inbound and outbound SMS campaigns
• Perform segmentation and deliver triggered dialogs based on SMS content history and/or behavior
• Manage keywords and short codes for interactive marketing to customers and prospects
• Use customizable templates that can be repurposed on-the-fly for more dynamic, timely campaigns
• Choose “quick send” to quickly launch a new campaign
All SMS messaging capabilities are tightly integrated within the familiar AMS On Demand platform. This allows for smooth coordination of SMS text messaging with other digital marketing efforts, including campaign management tools and audience data that are critical to a comprehensive integrated marketing management (IMM) strategy.
Existing Aprimo customers can begin using the new SMS capabilities immediately. For details of the AMS On Demand Mobile Marketing, visit: www.Aprimo.com/SMS
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