Yahoo Undergoes a Christmas Makeover

Yahoo is hoping to transform their search pages for Christmas shoppers with the addition of new displays that allow users to search for recipes and find the best deals on their Christmas gifts too. 

The changes, which went live earlier this month have made it much easier for busy users to find what they need quickly and efficiently, and could even start a new trend amongst search engines, say SEO experts QueryClick.

Christopher Liversidge, QueryClick's Managing Director comments: “Yahoo's new search results have been created with the most important person in mind: the user. Yahoo have realised that this time of year is when people typically search for new recipes to try out at Christmas, and also look for the best places to buy Christmas gifts, so the changes that they've made make a lot of sense, as they will help make the user's search experience much easier during this often busy and very stressful holiday.”

For users searching for recipes, Yahoo has made five different changes, including adding a slider at the top of the search results pages from allrecipes.com and other recipe sites, the option to filter results by ingredients and new tabs to help the user filter their results further by calorie count and preparation time. Users can also search for meal type, occasion and go to Yahoo's dedicated recipe URL: recipes.search.yahoo.com. And for shoppers, the search options are even better, say QueryClick.

Chris continues: “Now when a user searches Yahoo for Christmas gifts, they can view a slider of products, view new deals and even look at the buying guides for certain products, just by clicking on the “Buying Guide” tab. Yahoo has also made some changes to its search results for entertainment queries, with tabs for videos and tweets now available to users, which should make this Christmas a lot easier for people all over the world, which is just a great result for everyone, especially everyone here at QueryClick.

It's this level of success that has seen QueryClick experience recession-defying growth as a company but also manage to create record return on investment for their clients, the list of which includes a variety of companies from globally renowned FTSE 100 firms to local start-up businesses.

Pioneers in innovation with their finger firmly on the industry pulse, QueryClick continue to put Scotland, and the UK, on the world map in terms of those leading the charge in innovative, results-led search marketing solutions.

Jumeirah and bigmouthmedia win Digital Impact Award for Best Use of SEO for Corporate Communications

Global digital marketing company bigmouthmedia's effective partnership with luxury hotel and resort operator Jumeirah, has been named best use of SEO for corporate communications at the 2011 Digital Impact Awards.

Judged by a panel of the UK’s most esteemed digital consultants, academics and comms professionals, the Digital Impact Awards provide an opportunity for all staff, companies and agencies alike, to see their efforts recognised and to celebrate excellence in digital comms.

Bigmouthmedia/Jumeriah developed a strategy focused on 3 core areas: technical, internal SEO and ongoing link building. The campaign impressed judges by delivering an excellent ranking increase which resulted in a 26% increase in traffic and 50% increase in revenue respectively.

Terry Kane, Director of Digital Strategy, Jumeirah said: "Jumeirah are very proud to receive this award with our search partners bigmouthmedia. This award recognises the many colleagues globally that are empowered to ensure that best in class SEO practices are implemented across five languages, daily. It further recognises the impact and benefits that a sustainable and effective SEO strategy that encapsulates the shifting search and social landscapes, can bring to our guests, users and Jumeirah Hotels and Resorts."

Anneli Ritari, Group Account Director at bigmouthmedia added: "We are delighted to have been awarded Best SEO for Corporate communications at the Digital Impact Awards. Our strategy has been to synergise social media and SEO and the partnership with Jumeirah works so well because SEO it’s at the heart of their digital strategy."

SEO Specialist Launches Unique SEO Review Tool

Most businesses want to be found in Bing, Google and Yahoo, but many don't know if their website is targeting the desired keywords, properly.

The free SEO review tool from SEO Specialist is here to reveal if a website deserve to be found in top of search engine result pages.

In under 10 seconds, an automated review will be done where SEO Specialist's tool analyse the webpage in depth. It covers the most important factors to consider for website owners with regards to web page SEO.

What is measured by the free SEO review tool?
This SEO tool has been created to quickly yet with accuracy, review webpage titles, amount of indexed pages, text volume, web content relevancy, headings, meta descriptions and ALT text. The tool also gives unique comments about if the IP address used is shared with other websites or not, if relevant keywords are being used in the URL path and if the age of the website or top level domain could affect search engine ranking.

How is the score calculated?
The maximum score in the automated webpage SEO analysis is 100 points. Negative points are given for factors considered to give a negative search engine ranking effect in major search engines.

Major SEO problems such as missing to use the given keyword in the web page title give 15 points reduction. Minor ranking elements such as sharing IP address with multiple other websites only give a small reduction. At the end, the negative points is subtracted from the optimal score (100 points) and comments how will be given how the webpage can improve search engine visibility.

FACTFILE:
SEO Specialist is a SEO company based in London, UK. SEO services by a team of SEO specialists include result based search engine optimisation, pay per click, link building, SEO copywriting and other online marketing solutions.

Google's New Sitelinks Are A Welcomed Improvement Says UK SEO Agency QueryClick

During August Google introduced their new and improved sitelinks that appear within the Search Engine Result Pages (SERPs). It was found being tested within the SERPs weeks before the changes were made official so many already knew the changes that were to come.

As explained by Google the overall aim is to “improve the organisation and quality of our search results”. Which is always an on-going process with tweaks and changes being seen on a frequent basis.

The new and improved sitelinks within the SERPs have been drastically changed and updated. Each sitelink is much clearer than before and includes a link, URL and a line of snippet text. Google have also stated that with the new improved sitelinks comes greater visibility, flexibility, clarity and quality.

A spokesman from a top SEO company in the UK, Edinburgh-based QueryClick, commented: “The recent changes have made a big impact on how the first page within the SERP's are displayed for brand and navigational searches. These changes make having a well structured site even more important to ensure that the most relevant results are displayed for navigational searches for your brand combined with a search term.”

Google also confirmed that sitelinks from a ranking perspective have no separation between regular results and sitelinks any more. This has created greater clarity within the SERPs because all other results will be different to the top ranking result domain. Therefore the sitelinks will be a compilation of the previous top ranking webpages that would have appeared within the SERPs as an individual listing.

The spokesman from QueryClick was encouraged with the changes made and commented further: “The SERPs are much more relevant for brand searches where the user intent is clear as the sitelinks are larger and will move many results below the fold there will definitely be increased competition within markets who try to optimise for competitor brands like the price comparison market.”

Because sitelinks will now vary over time and by query there may be a certain links that will be shown or could be shown which can be considered inappropriate or irrelevant, so it is now possible within the Webmaster Tools to suggest a demotion to your sitelinks. Allowing a maximum of 100 demotions per site.

The new and improved sitelinks are only available to all modern browsers such as Chrome, IE and Firefox.

FACTFILE:
QueryClick is one of the UK's leading providers of Search Engine Marketing (SEM) solutions for companies ranging from FTSE 100 listed brands to ambitious small businesses looking to grow.

QueryClick specialise in Search Engine Optimisation (SEO), Pay Per Click (PPC) and Conversion Rate Optimisation (CRO) to deliver the best return on investment in the industry with proven results for businesses of any size.

It's this level of success that has seen QueryClick experience recession-defying growth as a company but also manage to create record return on investment for their clients, the list of which includes a variety of companies from globally renowned FTSE 100 firms to local start-up businesses.

Pioneers in innovation with their finger firmly on the industry pulse, QueryClick continue to put Scotland, and the UK, on the world map in terms of those leading the charge in innovative, results-led search marketing solutions.

QueryClick Announce Company Expansion with New London Office

Top SEO company QueryClick are growing their business by opening a new office in London, and are looking for applicants for a dynamic and exciting role.

The innovative search marketing company QueryClick have announced that they are to open a new office in London to help them expand their growing business and expand their brand presence into Europe. The office, which is to be in Central London, represents a strong step forward for the three year old company, and they are recruiting for their first member of staff to be based in London currently.

Christopher Liversidge, QueryClick's Managing Director says:  “QueryClick is still a relatively new company, having been formed in 2008, so I'm really pleased we're in the position to open a brand new office in London, which will give us the chance to promote both QueryClick and our services to a wider range of clients. This means that we are going to be looking for new people to join our team and support our current client base on the ground in London.”

At present, QueryClick are looking for a talented and experienced individual to fill a Senior Business Development Manager role in central London. The job - offered at £87k uncapped OTE is suitable for applicants who have an extensive sales experience of SEO, PPC & Conversion Rate Optimisation with at least three years experience in the search marketing industry.

Chris continues: “We have grown considerably as a company over the last year, and we're looking to attract driven and ambitious individuals who are passionate about search marketing and providing an excellent service to our clients. QueryClick prides itself on providing the best return on our clients' investment, and so we're really keen to hear from people who are determined to help establish QueryClick as the leading SEO company in London.”

QueryClick hit the headlines last year after winning the E-commerce Award at the Herald Digital Business Awards with their SEO case study showcasing how they achieved an additional 23,500 bookings for one of their clients after taking over their search marketing campaign from a competing agency.

FACTFILE:

QueryClick is one of the UK's leading providers of Search Engine Marketing (SEM) solutions for companies ranging from FTSE 100 listed brands to ambitious small businesses looking to grow aggressively.

QueryClick specialise in Search Engine Optimisation (SEO), Pay Per Click (PPC) and Conversion Rate Optimisation (CRO) to deliver the best return on investment in the industry with proven results for businesses of any size.

It's this level of success that has seen QueryClick experience recession-defying growth as a company but also manage to create record return on investment for their clients, the list of which includes a variety of companies from globally renowned FTSE 100 firms to local start-up businesses.

Pioneers in innovation with their finger firmly on the industry pulse, QueryClick continue to put Scotland, and the UK, on the world map in terms of those leading the charge in innovative, results-led search marketing solutions.

For details call them at their Edinburgh office on +44 (0)131 556 7078