PrismaStar Announced as Finalists for the Econsultancy Innovation Awards 2012

PrismaStar, the multi-award winning Search, Selection and Data company has been announced as a finalist in the ‘Innovation in Multi-Channel Marketing’ category for the Econsultancy Innovation Awards 2012. PrismaStar are proud to be shortlisted from over 450 entries received by Econsultancy from organisations around the globe.

The announcement completes an incredible year of industry recognition for the PrismaStar team. PrismaStar started this year being selected for WebMission11, a highly prestigious trade mission to San Francisco for the UK’s best tech firms sponsored by the UK’s Technology & Strategy Board. The firm has gone on to win the prestigious ‘Longhorn Category’ at the White Bull Awards and ‘Best Site Innovation’ at the 2011 eCommerce Awards for Excellence. Prior to this they were shortlisted for the ‘Best Third Party Affiliate’ award at the A4u Awards in 2010.

PrismaStar’s multi-channel Selector is fast becoming acknowledged as the web’s leading multi-channel search and selection retail solution and is currently being rolled out by Vodafone in all their UK stores.

PrismaStar has been selected by Econsultancy’s judging panel consisting of digital and marketing luminaries from some of the world’s biggest companies including BT, The Coca-Cola Company, Nokia, Roche and Adobe.

Ashley Friedlein, CEO of Econsultancy describes innovation at the awards as:  ... an approach, idea, practice or technology which holds out the promise of being a smarter, better, way of doing things. Not just new for the sake of being new, but a fresh take on solving a particular challenge or improving on the norm."

Joshua Z. Tabin, PrismaStar’s CEO comments: “PrismaStar grew from the single belief that we could make online retail a more effective and more natural experience for shoppers all over the world. Our culture of research and development has helped us to create a truly unique and innovative retail solution. We are delighted to be a finalist in the Econsultancy awards.”

The company’s state-of-the art technology was launched in 2010 and is being deployed by a growing number of established high-street retailers. The PrismaStar Selector combined with structured product data has been proven to boost eCommerce conversion rates by up to 70% while increasing average basket size by up to 35%. The firm counts Dixons Retail, Phones4U and Mothercare amongst its clients.

The Econsultancy Innovation Awards will take place at a glittering ceremony in London on the 23rd February 2012 at the Hilton Park Lane.