Wednesday 13 February 2019

Is your tech podcast too long?

You have a high tech product or service to promote so what better way than to produce a podcast?

But this triggers an interesting question. Exactly how long should a podcast be?

At present I have paused a tech podcast. Because the podcast, although filled with interesting subject matter, is over an hour in length.

To presume that people in the tech world have an hour to spend listening to a podcast, an hour taken out of a very busy day, filled with their many other priorities,  is, I would argue, a presumption too far.

There are features in the podcast that I am interested in, others that are of very limited relevance to me. But I have to listen to all of them to find the information that will be of benefit to me.

Podcasters, your podcasts are about you, but they shouldn't be all about you. If you see what I mean?

Please respect that the time of your listener is very precious to them. Waste it for them and you risk alienating them and losing them as subscribers.

Would you watch a YouTube video that was over an hour in length? Possibly, but unless the content was of guaranteed interest and of guaranteed value to you, possibly not.

If that's the case, why would you expect someone to listen to your podcast if it is in excess of an hour in length? 

Two podcast hints and tips:-

Don't cram multiple subjects into the same podcast, if you can avoid this.
Rather than producing one very long podcast, produce several shorter podcasts, each perhaps featuring a different subject.

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