The world's longest-running photography magazine is now available free as a quarterly app, created bespoke for the iPad.
Tailor-made for the iPad’s unique digital environment, making full use of its tactile navigational tools and spectacular, backlit display, the app transforms BJP's acclaimed mix of arresting imagery, elegant design and thought-provoking articles, truly bringing the magazine to life on a digital screen for the first time.
Created by their in-house designers using the Mag+ platform, the BJP app gives readers the highlight features of their print editions together with extra features, photos and a raft of new multimedia and video content, including a moving image cover created by New York-based artists Reed+Rader.
Along with its high-impact imagery, the BJP app provides in-depth analysis of the latest visual trends, compelling interviews with the world’s leading photographers, spotlights on new talent and reviews of the latest gear. Maximising the iPad’s video capabilities, it incorporates unrivalled coverage of the emerging HD-DSLR video market, bringing together the best from stills photography and motion technology. Up-to-the-minute live news from BJP-Online is also accessible at just the click of a button, and users can share articles via email and social media.
The app is the culmination of nine months' research and development by a team led by BJP’s art editor, Mick Moore, working to a brief set by editor Simon Bainbridge, who states: “We’ve been undergoing something of a renaissance over the past 18 months, transforming our 157-year-old weekly printed journal into a heavyweight monthly magazine that makes no compromise for quality, and then overhauling our website, focusing it on daily news and observations. In many ways, the iPad brings us full circle, allowing us to truly bring our features to life on a digital screen for the first time, and of course we are no longer restricted by the confines of paper and print, so we have packed it full of content.
“And what great timing, the tablet revolution, because it coincides with another – the convergence of still and motion images, which gets special focus in our first issue. Traditionally, magazines about filmmaking have one obvious flaw – you can’t show moving images. Here, our only restriction is bandwidth.”
Issue 1, available free from today, includes:
• Exclusive interviews with celebrated portrait photographer Anton Corbijn and acclaimed German film director Wim Wenders on the relationship between still and motion images
• Five photographers, including Tim Walker and Zed Nelson, discuss their first adventures in filmmaking
• A special report on the role of photojournalism since 9/11
• Q&A with legendary South African photographer David Goldblatt
• A trend report on the new fashion for “character culture”
• Reviews of the latest photography gear, including tests of cameras, software, lighting and accessories
They have expressed delight to have the support of advertisers including Hasselblad, Nikon, Samsung, Absolut, LensPimp and AJ’s, who have shown their faith in us as one of the world’s first magazines to create a truly bespoke app for the iPad, and their recognition that tablets represent a new frontier in publishing.
Group publishing director Marc Hartog comments: “This is the first tablet edition Incisive Media has produced and represents a significant investment and commitment to the evolving technology. We have selected Mag+ as our publishing platform of choice, and have created what we believe will set a new benchmark for a content rich and interactive experience on the iPad with the first BJP app.”
Available quarterly, exclusively through iTunes, the first issue is available free to download from today.
For download details, video previews and more, visit www.bjpapp.com
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