YUDU Media, the award-winning provider of digital publishing solutions, has released its first performance stats since the launch of Apple’s iPad Catalog category on March 7th 2012.
The stats show that retailers are seeing significant increases in the
rate of daily iPad catalog app downloads, averaging a 330% rise across
YUDU Media’s portfolio of retail clients.
With YUDU Media producing many of the US’s top iPad catalogs (including
Lands’ End, dELiA*s, Alloy, L.L.Bean & Coldwater Creek) as well as
digital catalogs for leading UK retailers such as Littlewoods, Lakeland
and Very, the company is confident the figures are indicative of a wider
download trend within Apple’s iPad Catalog category.
Richard Stephenson, CEO of YUDU Media, says: “Catalog apps used to be
lost within Apple’s Lifestyle category and app downloads were limited by
lack of discovery. However, with the launch of Apple’s Catalog
category, catalog apps are now far more visible. This is reflected in a
huge rise in the number of daily downloads, some retailers seeing rises
of over 500%.”
Stephenson continues, “this is further good news for retailers as iPad
catalog basket sizes are, on average, 50% higher than retailers’ own
website shopping carts.”
For further information on iPad catalogs please watch the YUDU Media iPad catalog video by clicking here.
(EDITOR: One of my clients uses YUDU. They can be heartily recommended.)