Sunday, 12 June 2011

Marketecture App Showcases In-House Capabilities

Manchester-based B2B agency Marketecture has developed its own in-house app to showcase its digital capabilities to potential clients.

The iOS based app, which is available to download from iTunes, features a scrolling portfolio; quick links to the Marketecture blog, latest agency news, and social media channels. It also acts as a contact gateway for mobile users.

Created by the Marketecture Development team, the agency is thought to be the first North West B2B outfit to invest in-house resource to developing an agency credentials web application.

"The key was having the end-user in mind at all times, making it easy for people to access content, like our blog, even when they are on the move," said Michael Clark, Marketecture Managing Director.

"With the ongoing shift to a 'mobile' business world, how we contextualise content across different platforms is going to become a key issue in B2B and developing tools, such as the new Marketecture app, allows information to be available in the most user friendly way."

The app was borne out of the agency's own 'Anatomy Class', a self-development initiative for employees. Team members are given the job of choosing their own learning and development 'projects', then work with company management to outline project objectives and desired outcomes in-line with business needs and personal career progression.

Not only do they get the kudos of becoming an 'agency expert' in a topic relevant to their role, staff take-on the challenge at least once a year and can opt for a new assignment every quarter. There are also finical incentives, too.

"The Anatomy class has worked very well for us in terms of employee engagement and developing the skills we need in-house to progress as a business," added Clark. "The team's done us proud with the commitment they've shown to learn on the job to develop a new and valuable skillset."

The B2B agency has seen significant growth since 2008; going from 12 to 21 permanent staff. Last year's run of creative and digital appointments formed distinct online and offline creative divisions, as well as a dedicated digital department.

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