Monday, 20 February 2012

Insight guides its clients through latest price increase announcement from Microsoft

Insight, Microsoft’s largest UK and global reseller, has been advising its clients in the wake of the recent announcement by Microsoft regarding forthcoming changes in pricing policy that will effect all volume licensing customers within the EU and EFTA countries.

From 1st July 2012, Microsoft will now be aligning its pricing to the Euro at the prevailing exchange rate. Commented Ashley Gatehouse, EMEA VP of Marketing at Insight UK, “Clearly Microsoft is seeking to establish consistent pricing across Europe and obviously this has implications for our clients depending on the prevailing currency rates.”

Continued Gatehouse, “Insight sees its role as a trusted advisor to its customers. We sell more Microsoft Volume licensing products than any other Microsoft partner and as such we are well placed to guide our clients through these changes and bring clarity in a potentially complicated process. We urge any organisation that has concerns to contact us immediately and we will be able to assist and advise them.”

The exact extent of any price changes in July will be determined by future exchange rates between the British Pound and Euro. Said Gatehouse, “Insight will be advised by Microsoft on 1st May of exact changes, however analysis of current European and UK pricing indicates a potential uplift on existing Microsoft UK pricing of 20% on some products is possible.”

As Gatehouse confirmed, “Insight is focused on always providing our clients with the best independent guidance and advice and we are happy to assist with any queries and concerns they might have.”

(EDITOR: So Microsoft are attaching their European sales to a currency that is seen by many to be on its last legs? Good luck with that idea, Microsoft...)

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