Wednesday, 15 February 2012

Mobile Operators: Are You Keeping Up?

Under its theme “The Switch is On – Are You Keeping Up?” Metaswitch Networks, a leading provider of the software and solutions that power a whole new generation of communications services, will use Mobile World Congress (Barcelona, February 27 – March 1) to show how operators can keep up with the increasing demands of network traffic, standards compliance, competitive threats and customer needs.

“Operators that don’t move quickly to build a suite of applications around subscribers’ mobile phone numbers are going to be eclipsed by the OTT revolution,” said Steve Gleave, vice president of marketing at Metaswitch.

“Metaswitch provides these operators with weapons to seize power in this struggle, equipping them with multimedia telephony solutions that can deliver an immersive communications experience to all of their customers. As these new applications drive more traffic on all networks, Metaswitch’s new breed of session border controllers can also scale to support the non-linear growth of messaging and media.”

Metaswitch’s success in developing innovative applications has been recognized by its finalist nomination in the GSMA Global Mobile Awards, the winners of which are announced on February 28. Thrutu™, Metaswitch’s pioneering mobile content sharing app now available for exclusive licensing by mobile operators, is shortlisted in the “Most Innovative Mobile App” category.

To showcase its suite of solutions for mobile operators, Metaswitch is running a series of live interactive demos at its pavilion on The Avenue (80/81). Also engaging visitors will be soccer ‘keepie-uppie’ Guinness World Record holder Daniel Cutting, performing his repertoire of unique juggling skills hourly.

Metaswitch Networks is a leading provider of the software that powers a whole new generation of communications services, and the solutions that fuel the rapid migration to all-IP architectures. Hundreds of network operators worldwide defend, extend and brand their business by building on Metaswitch to deliver a reliable, scalable, and immersive communications experience. For more information, please visit Follow them on Facebook and Twitter.

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