British Journal of Photography has increased its readership over 12 times with the launch of its bespoke iPad app. Reaching out to a global audience for the first time in its 162-year history, the app has now been downloaded over 100,000 times - a figure which dwarfs the 8000 readers of its niche print edition, which was first published in 1854.
The first paid for edition of BJP’s app hit the Apple Newsstand in December last year and reached the number 1 spot as the highest-grossing app in the UK Photo & Video category in iTunes in less than 24 hours. It has now also hit the top 10 Newsstand apps in the US.
The tailor-made app has also met with critical success, included on the List of Best European Magazine & Newspaper Apps* alongside titles such as Wired, Mail Online, Metro Tablet Edition and Bild. In December, Apple highlighted the app as “New & Noteworthy” within the App Store in iTunes.
Issue 3 (Spring 2012), available from today, is an all-star affair, featuring interviews with some of contemporary photography's biggest stars - including Roger Ballen, South Africa's most idiosyncratic shooter, who talks through his journey from documentary to staged photography plus his latest project, a pop video for South Afrikan rap-rave group Die Antwoord. Also featured are Boris Mikhailov, Paolo Roversi, Lise Sarfati, Steve Pyke and Martin Parr.
The BJP app uses the Mag+ platform and also provides an in-depth analysis of the latest visual trends, spotlights on new talent and reviews of the latest technology. Maximising the iPad’s video capabilities, it incorporates unrivalled coverage of the emerging HDSLR video market, bringing together the best from stills photography and motion technology.
Up-to-the-minute live news from BJP-Online is also accessible at the click of a button, and users can share articles via email and social media.
Publishing director Marc Hartog states: "Our app has exceeded our wildest expectations , hitting over 100,000 downloads already and growing fast, which is more than twelve times our print readership, the iPad and newsstand present us with an opportunity to deliver our content to a global audience in an environment which we believe readers will see real value in. We had faith that people would pay a premium price for premium digital content delivered in an interactive and immersive environment, and this has paid off with several thousand subscriptions for our iPad edition in just the first few months of launch.”
Issue #3 of the BJP app can be downloaded now through iTunes for £6.99/€7.99/$9.99. A 50 page preview is also available to download free.
A six-month subscription is also available at the launch offer price of £9.99/€10.99/$13.99.
For more information, video previews and download details, visit www.bjpapp.com
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