Monday, 5 March 2012

Foviance appoints Ben Langdon as President

Ben Langdon: new Foviance President
Foviance, the UK’s leading usability, user experience and web analytics consultancy, has appointed Ben Langdon to the position of President.  
Ben Langdon, formerly CEO of Digital Marketing Group and European CEO of McCann-Erickson, joins the company on 5th March. Philip Hunt, Foviance’s current Executive Chairman becomes a Non-Executive.

Commenting on the appointment, Philip Hunt said: “We’re thrilled to have attracted Ben to come to Foviance. His knowledge of the digital space, his business acumen and his understanding of the wider world of marketing and communications will prove invaluable as we grow Foviance in the UK and overseas.”

Ben Langdon said: “I’m really excited to be joining Foviance. As brands engage consumers across multiple platforms, user experience is now becoming the critical battleground for client success. Foviance has unrivalled scientific knowledge and expertise, a blue-chip client list, a strong management team, and a huge opportunity to become the acknowledged global expert in this space. I see my role as helping the company to grow through the conversion of new business, creation of new revenue streams, and international expansion.”

Since resigning from Digital Marketing Group, Langdon has spent the last ten months building his own consulting business, Tradigital. He now sits on the board of several businesses in the areas of mobile, eCommerce and technology.

Foviance is a multichannel customer experience consultancy that helps some of the world’s best known global brands to deliver better customer experiences that drive improvements in customer satisfaction for increased customer loyalty and better financial performance.

Founded in 2000 and with a heritage in usability research and data analytics, Foviance delivers research and analytics-based consultancy to its clients about the effectiveness of their individual channels, such as mobile, web and call centre and how they combine in a cross-channel environment. For many clients, insight is provided not only in their home market, but also internationally through the Foviance extensive alliance network.

Foviance engages with its customers wherever they are in their product lifecycle, and provides insight so they understand how to improve, create and deliver excellent customer experiences.

Foviance boasts 43 of the UK FTSE 100 companies among its client roster, including Barclays, BSkyB, and Sainsbury’s. In addition Foviance works with International brands such as AstraZeneca, Dell and Nokia.
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