Sunday, 24 July 2011
Dream holiday on your computer
An organisation which promotes holidays in the Bahamas has joined with a Staffordshire-based advergame developer for its latest marketing campaign.
Nassau Paradise Island is collaborating with Keele-based Koko Digital on the project, in which Koko’s new kite-surfing game is a key element.
It’s designed to raise awareness of the Bahamas as a holiday destination, direct traffic to the Nassau Paradise Island website, and give players the chance to win a seven night holiday for two adults at the Comfort Suites Nassau hotel, including a $1000 credit for flights.
And it’s already proving to be one of Koko’s most popular creations, with more than one million plays in the first month since release.
Koko Director Chris Steele said: “The main objective is to promote the Bahamas as the perfect holiday destination.
“It’s been a great project to work on, and we’re over the moon with the final product and its overall playability.”
Staffordshire University graduates Chris Steele, Stuart Howarth and Karl Bloor have worked on a number of travel-related projects since setting up Koko Digital in 2006. Previous clients include Gulf Air, travel publisher Rough Guides and NetFlights.
Their project for Rough Guides, called Rough Roads, won the Best Viral Communication Award at The Travel Marketing Awards 2011.
Further information is available at Koko Digital's website.