Arriva Bus UK which carries 770m+ passengers every year has just launched a mobile-only version of its website.
Created by FreestyleInteractive the new mobile site was produced in response to the increasing numbers of bus passengers in the UK who are searching and requesting information about Arriva bus travel whilst on-the-move.
The mobile site is a slimline version of the main Arriva site .Passengers accessing the main site via their handset will be automatically re-directed to the mobile friendly version for easier navigation and downloads.
David Shadbolt, Arriva Bus UK marketing manager,UK Bus said: “Changing passenger behaviour is the motivation behind creating a fast and easy to use mobile version of the site. The travelling public need access to ticket, timetable, network routes and downloadable maps when they want it, wherever they are. This new site enables this regardless of the handset type.
“Increasingly we see the mobile channel, especially m-ticketing, as a crucial part of our customer service offer. It’s one of the reasons we have put a lot of effort into helping our customers get to grips with the concept of how easy and convenient m-ticketing is,” Mike explained.
Freestyle account director Angel Gibbons said: "The new mobile site is the result of Arriva’s understanding of consumer behaviour in digital. Arriva is a forward looking company and is focussed on meeting consumer demand by providing bus travel information that is easily accessible on-the-move."
Freestyle Interactive has been working with Arriva Bus for the past 4 years and is currently developing a range of digital marketing communication campaigns for the Company.
(EDITOR: Will the service provide detailed information as to why a bus hasn't turned up? And when the next bus will bother to arrive at your bus stop? If so, that would be a great service. But don't hold your breath!)