Monday 11 July 2011

Fabric Interface announces merger with Digi Nut

Two top web design and development agencies – Digi Nut and Fabric Interface have announced that they are merging. The newly formed company will be led by Danny Bull and Mike Staines who were formerly managing directors of Digi Nut and Interface, respectively.

The new company will retain the name Fabric Interface and remain a subsidiary of its parent company; Fabric Technologies.

The merger brings together two successful and long-established agencies, each with their own specific areas of expertise, experience and digital marketing specialisation. The agency will provide digital marketing services to a client-base of over 250 companies in addition to new clients.

Digi Nut was formed in 2006 and has considerable experience. It has provided creative and technical outsourcing resources to a number of prominent advertising and marketing agencies including RAPP, TBWA, Airside and Draftfcb. Digi Nut also works directly with clients and has recently completed projects for Kriega, Ibiza Rocks and The Food Network.

Fabric Interface has extensive creative resources alongside wide experience in the development of bespoke ecommerce, mobile and software applications for its client-base of small and mid-market organisations. Interface has also recently completed projects for a number of major brands including Barclaycard, Nokia, Zolfo Cooper and Abbey Colleges.

Fabric Interface was formed by Mike Staines – a Fellow of the Royal College of Arts – who comments: “The merger and the pooling of resources sees the creation of a new agency with a uniquely broad spectrum of creative and technical offerings. These will maximise our ability to translate our clients’ brands and business strategies into effective, highly creative and technically innovative ecommerce campaigns.”

“Our portfolio of products and services includes mobile website development, cross-platform mobile app development and social media strategy and development – each of which are increasingly essential resources for businesses.”

Fabric Interface is a subsidiary of Fabric Technologies – an award winning business technology consultancy with expertise in unified communications, managed services, cloud computing and Microsoft business solutions such as Dynamics CRM and SharePoint 2010.

Says Danny Bull: “Being able to utilise Fabric’s wider portfolio and integrate their advanced businesses technologies with our core digital production offering puts us in an incredibly strong position. We’re excited and confident about the future.”

Fabric Technologies’ Chairman, Simon Kentish, concludes: “The merger is an important milestone for the Fabric group. Fabric Interface now has a broader service portfolio and Danny brings many years of experience in the advertising sector. Together, Mike and Danny’s team can now deliver a wider range of state of the art web and app technologies to all our customers.”

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