Consulting firm BroadGroup (www.broad-group.com)
has launched a new range of market research services - B2B Information
Technology Market Research - to meet increased demand for insight into
specialist niche global markets.
BroadGroup has built a leading reputation in consulting over the past
five years, conducting a wide range of international bespoke projects,
commercial due diligence, and market and financial analysis covering
datacentres, fibre, IT solutions and telecoms. Its client base has
expanded particularly in financial, investor and government agencies
globally.
Market studies reveal that the future success of companies will depend
on their ability to capture, analyse and gain insights from their
audiences. More granular and qualitative B2B research can provide even
greater understanding of the business decisions customers are likely to
take and predictive models constructed by user type, geography, and a
wide range of other segmentations. This is particularly so in the case
of the datacentre sector which has experienced sustained growth for some
years.
“Our experience of datacentre markets has involved continuous assessment
of the sector over the past five years which has yielded substantial
insight for our clients,” commented Steve Wallage, managing director of
BroadGroup Consulting. “B2B research across the IT sector is a natural
addition in the evolution of our service portfolio, offering clients a
customised interpretation of customer behaviour and change.”
The new services will include competitor analysis, B2B panels, customers and products, and market evaluation and entry.
BroadGroup believes that B2B markets in the IT sector are complex and
increasingly fragmented, and to achieve a balanced insight to launching a
new product, understanding customer requirements or measuring demand,
robust market research provides analysis and interpretation to guide
decisions that need to be made. This counts especially in international
markets where BroadGroup’s specialist B2B research capabilities in the
IT/Telecoms sector brings a much needed level of expertise.
For further information please contact:
Email enquiries@broad-group.com
No comments:
Post a Comment