Monday, 18 June 2012
BJP storms Apple charts
Launched in September 2011, the BJP app has now generated over 160,000 downloads, a figure which dwarfs the 8000 readers of its niche print edition.
The Summer edition (Issue 4) is out now. Optimised for the Retina display of Apple's latest iPad, it features the work of Thomas Ruff, Peter Fraser, Simon Roberts, Olivia Arthur, Maria Gruzdeva, and Julían Barón among many others.
Issue 4 profiles four photographers, Owen Silverwood, Josh Cole, Seamus Murphy and Timothy Saccenti, who have made the move from still imagery to the world of music video. They bring their style to the genre and the cover story, including Seamus Murphy and his work for PJ Harvey and Owen Silverwood, who, along with Dave Bullivant, has created a series of videos for Jon Hopkins.
Also included is a review of the Canon EOS 5D Mark III and Nikon D4, and, in an exclusive feature for BJP, Magnum photographer David Hurn was asked to review Fujifilm's X-Pro 1 compact interchangeable lens camera.
The BJP app also won the "Best use of Mobile" award at the inaugural British Media Awards, in April. "I am delighted that the British Journal of Photography app has been recognised at the British Media Awards, and especially when up against such stiff competition as The Economist and Citywire," says Marc Hartog, group publishing director. "The team have worked hard to bring a completely new version of BJP to the tablet and we have stuck to our guns in terms of making it a completely immersive and interactive experience, worthy of a premium price. With downloads now topping 160,000 and paid subscribers getting close to the number of print subscribers, we are excited about the future and it is great that the British Media Awards judges agreed".
The BJP app is created using the Mag+ platform. All back issues have now also been optimised for Retina display.
Issue 4 of the BJP app is available on the App Store for GBP 6.99/ Euro 7.99/ USD 9.99. A 50 page preview is also available to download free. A six-month subscription is available at the special price of GBP 9.99/ Euro 10.99/ USD 13.99. For more information, video previews and download details, visit http://www.bjpapp.com