Apple’s backfired attempt to quietly drop its marketing claims that its hardware is immune to viruses has resulted in a 310% increase in searches for anti-virus software for Macs on a money saving website.
Just a few days after Apple tried to quietly remove its marketing claims
that its hardware was immune to viruses, it is clear that Mac owners
are starting to panic buy to protect their machines; as searches for
anti-virus software specifically for Macs has increased by 310% when
compare to the previous week.
Money saving website, VoucherCodesPro.co.uk
interrogated its on-site search data to discover the 310% increase
after spotting a marked increase in Apple and anti-virus related
searches over the last 48 hours.
The site is expecting a further increase in anti-virus software searches
for Apple products, as more consumers discover that their Macs are not
as safe as they thought.
Kaspersky (38% of clicks) and Norton (34% of clicks) lead the way in
terms of the most clicked on products that consumers are looking at to
protect their Macs, with McAfee (14% of clicks) coming in third place
and the rest of the products in the market place accounting for the
Speaking about the rise in searches, VoucherCodesPro.co.uk Marketing Director George Charles said,
“Whilst Apple has lost a vital marketing claim about their product they
are no doubt reaping the benefits in terms of the increased amount of
sales they must be doing of anti-virus software for Macs via their
online and offline stores.”
“The increase in searches has been absolutely staggering and we at
VoucherCodesPro.co.uk fully expect this to carry on over the next few
weeks as Mac owners race to protect their products.”