• Turnkey Approach to Address Privacy Laws and Industry Self-Regulatory Programmes
• To Become Available to Akamai Customers in the US and EU
Akamai Technologies, Inc. and Evidon today announced an exclusive strategic alliance whereby Akamai will be able to offer its customers easy access to Evidon’s privacy and compliance services for the management of the Industry Self-Regulatory Program in the US, the European ePrivacy Directive, and its corollary self-regulatory effort for Online Behavioral Advertising. The unique, first-of-its-kind global agreement between the companies is intended to enable Akamai customers to seamlessly provision and deploy Evidon’s InForm™ assurance service across their websites.
Teaming with Evidon, Akamai is planning to provide customers with easy implementation and access to Evidon’s industry-standard method for addressing certain key notice requirements of the Digital Advertising Alliance’s programme. Enabling dynamic insertion of the privacy notice with no IT required, Akamai’s use of Evidon will enable customers to manage the tracking of code and cookies on their websites.
Evidon InForm enables simple and scalable implementation of the Advertising Option Icon into display ads and websites, and gives consumers access to information about how their information is collected and used, with the option of opting out altogether.
“Working with content providers around the globe, Akamai intends to leverage its technical expertise to help enhance consumer transparency and confidence in the Internet,” said Martin Haering, VP Marketing & Channel Strategy EMEA . “Working with Evidon helps us provide a seamless way to address industry self-regulatory programmes around the world for our customers, in a simple and scalable fashion.”
Evidon was the first company designated by the US Digital Advertising Alliance as an Approved Provider of compliance services for the Self-Regulatory Principles for Online Behavioral Advertising (Principles). This includes the ability to deliver the Advertising Option (or Forward I) icon on behalf of companies who are participating in the self-regulatory programme. The company’s Assurance Platform is operating at scale, delivering the Advertising Option Icon and corresponding notice in billions of monthly advertising impressions across the Internet for leading brands.
“This partnership is extremely meaningful for the continued growth of our industry within self-regulatory and regulatory programmes in both the US and EU,” said Scott Meyer, founder and CEO of Evidon. “By enabling site notice to be built-in from the start, Akamai is providing its customers of all sizes with a way to address privacy concerns from the moment anyone visits their site or interacts with their brand. It’s a great step for us as a company, of course, but also one for the industry as a whole.”
Akamai® a leading cloud-based platform, helping our customers provide secure, high-performing user experiences to any device, anywhere. At the core of the Company’s solutions is the Akamai Intelligent Platform™ providing extensive reach, coupled with unmatched reliability, security, visibility and expertise. With solutions for connecting an increasingly mobile world, supporting 24/7 consumer demand for commerce and entertainment, and enabling enterprises to securely leverage the cloud, Akamai empowers its customers to transform and reinvent their online businesses. To learn more about how Akamai is accelerating the pace of innovation in a hyperconnected world, please visit www.akamai.com and follow @Akamai on Twitter.
Evidon is the world’s first and largest dedicated provider of privacy and compliance solutions for digital media. The company provides strategy and technology to help leading brands, agencies, publishers, and solutions providers comply easily with privacy law and self-regulatory “Ad Choices” programs across North America and Europe. Evidon serves Ad Choices notice on billions of impressions on behalf of these businesses—in the U.S. and in local languages across Europe—giving consumers transparency into and control over how their information is used online. With insights fueled by its popular Ghostery browser extension and its rich, 800+ company privacy database, Evidon also helps businesses control their audience data. By protecting themselves and empowering consumers, businesses build their brands and improve results. For more information, please visit: www.evidon.com.