Yahoo is hoping to transform their search pages for Christmas shoppers with the addition of new displays that allow users to search for recipes and find the best deals on their Christmas gifts too. The changes, which went live earlier this month have made it much easier for busy users to find what they need quickly and efficiently, and could even start a new trend amongst search engines, say SEO experts QueryClick.
Christopher Liversidge, QueryClick's Managing Director comments: “Yahoo's new search results have been created with the most important person in mind: the user. Yahoo have realised that this time of year is when people typically search for new recipes to try out at Christmas, and also look for the best places to buy Christmas gifts, so the changes that they've made make a lot of sense, as they will help make the user's search experience much easier during this often busy and very stressful holiday.”
For users searching for recipes, Yahoo has made five different changes, including adding a slider at the top of the search results pages from allrecipes.com and other recipe sites, the option to filter results by ingredients and new tabs to help the user filter their results further by calorie count and preparation time. Users can also search for meal type, occasion and go to Yahoo's dedicated recipe URL: recipes.search.yahoo.com. And for shoppers, the search options are even better, say QueryClick.
Chris continues: “Now when a user searches Yahoo for Christmas gifts, they can view a slider of products, view new deals and even look at the buying guides for certain products, just by clicking on the “Buying Guide” tab. Yahoo has also made some changes to its search results for entertainment queries, with tabs for videos and tweets now available to users, which should make this Christmas a lot easier for people all over the world, which is just a great result for everyone, especially everyone here at QueryClick.
It's this level of success that has seen QueryClick experience recession-defying growth as a company but also manage to create record return on investment for their clients, the list of which includes a variety of companies from globally renowned FTSE 100 firms to local start-up businesses.
Pioneers in innovation with their finger firmly on the industry pulse, QueryClick continue to put Scotland, and the UK, on the world map in terms of those leading the charge in innovative, results-led search marketing solutions.
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